Custom-designed Html email newsletters can be a legitimately efficient and economical formula of reaching your client base. Here are 10 reasons why you should scrap those plain text emails you've been sending your clients (hands up - who's guilty?) and get yourself a lovely html email designed instead:
1) Tailored - They can be perfectly tailored to complement your existing business branding, by incorporating logos, colour schemes and style.
2) Awareness - strengthen awareness. Remind clients about your business whilst reinforcing their already obvious opinion, and bring yourself to the attention of possible new clients, by informing them of whom you are and what you do whilst subtly gaining their trust.
